The Colonialism Of The Walt Disney Company - 1571 Words

My topic is the colonialism of The Walt Disney Company. When defining colonialism, I will be referring to two general definitions that are applicable to modern day colonialism as seen through cultural appropriation, and cultural commodification of Disney and the tourist industry. Oxford Dictionaries defines colonialism as, â€Å"the policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically,† and Stanford Encyclopedia of Philosophy’s defines colonialism as, â€Å"a practice of domination, which involves the subjugation of one people to another.† My case study is the Disney movie, Moana. I am focusing on Moana because it is the most recent Disney animated film†¦show more content†¦I will use box office sales and other prominent statistics associated with the Disney company to help demonstrate the influence Disney has on the public. Pedagogy scholars Kevin M. Tavin and David Anderson’s journal article, â€Å"Teaching (Popular) Visual Culture: Deconstructing Disney in the Elementary Art Classroom† informs readers of the power of the Disney company in all medias to create â€Å"individual and collective identities† (23). In journal article, â€Å"Tackling MÄ ori Masculinity: A Colonial Genealogy of Savagery and Sport†, MÄ ori scholar Brendan Hokowhitu will build off this source by not only referencing cultural stereotypes formed by others, due to the media, but also identities formed about one’s own native culture and heritage. He uses a direct example of MÄ ori men stereotypes. I plan to synthesize many of my sources like this: with one showing a various perspective (i.e. pedagogical or colonial) on the Disney company and another highlighting the point of view from a Polynesian. The book, Waves of Resistance, by Isaiah Helekunihi Walker, a Hawaiian surfer and scholar of Hawaiian history and colonialism, delves into Polynesian stereotypes that have been present since eighteenth century colonialism. This source provides background on this topic for my paper. These Polynesian stereotypes include women sexualized with coconut bras and grass skirts, and men portrayed as ignorant savages.Show MoreRelatedAulani Marketing Report3654 Words   |  15 PagesIntroduction This marketing research project is developed to benefit the future development of Aulani, a Disney Resort and Spa, especially focus on green marketing perspective. In this project, the format of marketing plan is followed and it has four main parts. First, a general business description is given, having an overview of Aulani. Second, the internal business environment of Aulani is analyzed, from both fundamental principal of marketing perspective and green marketing perspective. FollowingRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesinterior of India and China. By the 1910s in China, the Chinese used Swedish or Japanese matches to light cigarettes sold by the British American Tobacco Company and lamps filled with Standard Oil kerosene so that they could see more clearly while using their Singer sewing machines. The Indian countryside was also decisively transformed by colonialism and integration into global markets—albeit with policies that at times made Indians less mobile rather than more so. But the 30 †¢ CHAPTERRead MoreOrganisational Theory230255 Words   |  922 PagesUniversity Joanne Duberley Birmingham Business School, The University of Birmingham Phil Johnson The Management School, The University of Sheffield . Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published 2007  © Pearson Education Limited 2007 The rights of Joanne Duberley, Phil Johnson and John McAuley to be identified as authors of this work have been asserted