Essay --

The War of 1812, which is also called the second war for independence is really important because this is where our freedom, liberty and democracy was earned. In this war, the great Britain and America tried to protect their land and fought for their country. Compared to the other wars like World War II, not many people died, but it certainly brought some changes and even the beginning of the new America. How did the war start? In 1803, Britain was involved in some situations with France. At this time, the Emperor of France was Napoleon Bonaparte. Later on, Britain and France was in a war. American people traded their goods with France but Britain stopped it. This became a problem for Americans because they had to stop in Britain first and do whatever the British generals demanded. The British treated Americans as if they were still under their control. After few months, they created new treaties, in which Americans could not trade with Europe, unless they were English ships. Other causes of the war were the impressments of the American sailors and the British’s help for the Indians. Every year, British lost thousands of sailors. They thought that if they will lose the battles at sea, then they would definitely lose the war. Then, they started to impress American sailors to be in the British Royal navy. If any of the American sailors refused to do what the British said, then British army attacked their ships. Third reason was that the Indian warfare on the frontier. Indian people alliance's from Alabama to Canada with the British’s help. They gave the Indian people the supplies to fight against americans, so that America could not expand. In 1810, two war hawks named John C Calhoun and Henry Clay stood up for the wa... ...ough, women got paid less than men, they still received some status. Shipping goods was a huge problem before and during the war, but it was solved by the improvements in the transportation system. This system helped the goods to reach faster at it’s destination. There were more railroads, steam ships, which carried goods to other states, turnpikes, and canals which allowed everything to work at a much faster pace than it used to. Overall, the war of 1812 brought us freedom and liberty. The nation, for which all of the soldiers fought, was recognized as a great, free and independent land. This war helped Americans to realize that they can protect their country if they get threatened by foreign countries. Americans started to settle their western country. Shipbuilding and commerce flourished. The United States began to rise to the top position of a world’s power.

What Shoud You Do

The strong will to deeply understand the field and build the business. Kaolin's enthusiastic research on feta cheese before and during summer 2001 shows his firm will for success. He went on field and online to search any information about food imports. Furthermore, when he found himself struggling to maintain his pricing structure, he had a major breakthrough – his innovation. He established website Melancholia and started to promote credit sales. 2. Kaolin's knowledge In finance and counting indeed helped him in rising and handling money.He explained his friends who had expressed interest and encouragement about his business and finally rose $40,000 as a capital. With a very limited source of capital, he made sure to keep up the money flow. Even until now, Melancholy could keep the price low while keep the quality up. 3. Khan's belief and courage. With no savings and precious little knowledge of the import business, Kaolin was brave enough to refuse his Bulgarian winery cont act when it is not beneficial for him. He then worked hard to raise the UAPITA – with some help from his friends, and stopped working at the restaurant.Even though the first container was a disappointment, he never gave up In overcoming any obstacles. His belief of success attracted other people who also believe in the same thing, and the success Just happened as simple as that. 1. The strong will to deeply understand the field and build the business. Kaolin's enthusiastic research on feta cheese before and during summer 2001 shows his firm will for success. He went on field and online to search any information about food imports.Furthermore, when he found himself struggling to maintain his pricing structure, he had a major breakthrough – his Innovation. He established website Melancholy and started to promote credit sales. 2. Khan's knowledge In finance and accounting indeed helped him in rising and handling money. He explained his friends who had expressed interest a nd encouragement about his business and finally rose $40,000 as a capital. With a very limited source of capital, he made sure to keep up the money flow. Even until now, Melancholy could keep the price low while keep the quality up. Khan's belief and courage. With no savings and precious little knowledge of the import business, Kaolin was brave enough to refuse his Bulgarian winery contact when it is not beneficial for him. He then worked hard to raise the capital – with some help from his friends, and stopped working at the restaurant. Even though the first container was a disappointment, he never gave up in overcoming any obstacles. His belief of success attracted other people who also believe in the same thing, and the success Just happened as simple as that. 1.The strong will to deeply understand the field and build the business. Kaolin's enthusiastic research on feta cheese before and during summer 2001 shows his firm will for success. He went on field and online to sear ch any information about food imports. Furthermore, when he found himself struggling to maintain his pricing structure, he had a major breakthrough – his Innovation. He established website Melancholia and started to promote credit sales. 2. Khan's knowledge In finance and accounting Indeed helped him In rising and handling money.He explained his friends who had expressed interest and encouragement about his business and finally rose $40,000 as a capital. With a very Melancholia could keep the price low while keep the quality up. 3. Kaolin's belief and courage. With no savings and precious little knowledge of the import business, Kaolin was brave enough to refuse his Bulgarian winery contact when it is not beneficial for him. He then worked hard to raise the capital – with some help from his friends, and stopped working at the restaurant. Even though the first container was a spontaneity, he never gave up in overcoming any obstacles.His belief of success attracted other people who also believe in the same thing, and the success Just happened as simple as that. 1. The strong will to deeply understand the field and build the business. Kaolin's enthusiastic research on feta cheese before and during summer 2001 shows his firm will for success. He went on field and online to search any information about food imports. Furthermore, when he found himself struggling to maintain his pricing structure, he had a major breakthrough – his innovation. He established website Melancholia and started to promote credit sales. . Kaolin's knowledge in finance and accounting indeed helped him in rising and handling money. He explained his friends who had expressed interest and encouragement about his business and finally rose $40,000 as a capital. With a very limited source of capital, he made sure to keep up the money flow. Even until now, Melancholia could keep the price low while keep the quality up. 3. Kaolin's belief and courage. With no savings and preciou s little knowledge of the import business, Kaolin was brave enough o refuse his Bulgarian winery contact when it is not beneficial for him.He then worked hard to raise the capital – with some help from his friends, and stopped working at the restaurant. Even though the first container was a disappointment, he never gave up in overcoming any obstacles. His belief of success attracted other people who also believe in the same thing, and the success Just happened as simple as that. 1. The strong will to deeply understand the field and build the business. Kaolin's enthusiastic research on feta cheese before and during summer 2001 shows is firm will for success.He went on field and online to search any information about food imports. Furthermore, when he found himself struggling to maintain his pricing Melancholia and started to promote credit sales. 2. Kaolin's knowledge in finance and keep up the money flow. Even until now, Melancholia could keep the price low while keep the qua lity up. 3. Kaolin's belief and courage. With no savings and precious little Even though the first container was a disappointment, he never gave up in believe in the same thing, and the success Just happened as simple as that.

WMDA

WMDA instance surveyThe architectural house, West Midlands Designers and Architects Ltd. ( WMDA ) , was a profit-making and successful concern three old ages age. A closely knit group built a friendly and harmoniousness atmosphere under the direction of Russell Quinn. There are 10 staff working for this design and architecture house. However, the market collapsed and economic system is on crisp downswing. WMDA has less work to manage. Under this circumstance, the foreman decides to happen an acceptable and just method to lay-off four staff in order that the house can go on to last in this competitory market. There are four possible methods to hold decide-making, but, which manner can be a just determination and how to make up one's mind who would be excess will be analyzed and explained below. Russell Quinn has considered four possible methods: Last in – first out ( LIFO ) ; Voluntary redundancy ; Selection on virtue ; Peer choice included. Every coin has two sides, these four methods besides have their ain strength and failing. First of all, LIFO is the easiest, simplest, traditional method. Additionally, a steady and long history company should necessitate some gifted and full of new thoughts immature employee, non all old and experience employee to pull off the house. On contrast, the freshman came to the house in a short period, therefore, the house has input less money and preparation on them. For illustration, Paul is a no experience fresher in the company and have non created some value or major part for the company. Even though the house may blow recruit and advertisement money spent earlier, it is the best manner to salvage money than lay-off an experience labour remaining in the house for several old ages. However, the house besides need to see if makes the youngest designers redundant, they may see the house has age favoritism. Another method is Voluntary redundancy. Employees own the sentiment that they have the right to take, non oblige to go forth, furthermore, they think the house esteem them in this pick. Hence, this method can let go of concern and fright of the other employee. However, this may non be a good method. First, it is non just wholly. The company normally has a predetermined program who will be laid off so that the top direction will use some method to coerce some staff, such as conversation, deduction and exert force per unit area, etc. Additionally, to a certain extent, it may be a venture for the company. Sometimes the house will lose some superb staff or some you want to go forth buttocks. In comparing, Selection on virtue is much more just. Every house wants to hold superb public presentation and value staff who has the capableness to convey benefit to the corporation. However, merely to detect one staff ‘s result can non judge it is superior or non. Working procedure may be important, for illustration, new employees have less chance and clip to make value and outstanding design, we can merely judge them harmonizing to working procedure. Last, Peer choice is non really utile. Even though the communicating and apprehension among employees are much better than director to employee, therefore, to some grades, equal assessment has valuable mention. However, under this circumstance, staff may all desire the house to utilize another method ( slash wage, take a vacation, work rotary motion, etc ) than make staff redundant. Furthermore, fondness may be when they submit names. As what has been analyzed above, merely to do usage of one method is non just and unreasonable. Integrated attack should be an appropriate manner. Virtually, the house should hold known its nonsubjective, long-run development mark good and travel over every item ( hypertext transfer protocol: //uk.askmen.com/money/career_200/248_how-to-lay-off-employees.html, accessed on Dec 20 2009 ) , public presentation assessment is a important and most utile method to mensurate staff, equal assessment besides can be valuable mention to judge staff ‘ contribution.. Some people may non be leave behind if their end are non equal to the involvement of the house. For illustration, Henry wants the company to diversify into new countries, the house is at low tide that there is non adequate money to put in another concern, which ne'er has invested before. Additionally, Hiroshi wishes Nipponese companies to put up in Britain, yet the fiscal state of affairs is non allow. In decision, the company is loath to lay-off employee. Hence, ne'er make a determination before punctilious deliberation. Harmonizing to the house ‘s monetary status and corporate involvement to do a long-run aim, so remain staff who can assist company to win the conflict. I recommend that the house should do out a theoretical account for development in future and communicate with all employee in the company often. It can assist protect against staff anxiousness and avoid staff job-hopping. Reward superior designers besides be a good manner to promote and back up the remainder of them as a consequence of morale and coherence betterment. On the other side, the house should esteem and back up the staff redundant. Recommendation missive and friendly salutation besides can be a good manner to comfort. ( hypertext transfer protocol: //www.chinahrd.net/ZHI_SK/jt_page.asp? articleid=178823, accessed on Dec 2 2009 )Reference & A ; # 65292 ;1, ZhiZhong Chen, Face Layoff Employee Correctly ( 2009 ) , hypertext transfer protocol: //www.chinahrd.net/ZHI_SK/jt_page.asp? articleid=178823 & A ; # 65292 ; accessed on Dec 2 2009 2, Dimitri A.C. Ly, hypertext transfer protocol: //uk.askmen.com/money/career_200/248_how-to-lay-off-employees.html, accessed on Dec 20 2009

3 Sentences with Disguised Subordinate Clauses

3 Sentences with Disguised Subordinate Clauses 3 Sentences with Disguised Subordinate Clauses 3 Sentences with Disguised Subordinate Clauses By Mark Nichol In each of the sentences below, a phrase that supports the main clause of the statement but should be distinct from it lacks an essential element that identifies it as a subordinate clause: a comma separating it from the main clause, thus obscuring the subordinate clause’s function. A discussion, followed by a revision, explains the solution to each sentence. 1. A hillside above the highway gave way showering the roadway with rocks. â€Å"Showering the roadway with rocks† is a subordinate clause describing the consequence of the hillside giving way, so the phrase should be set off from the main clause with a comma: â€Å"A hillside above the highway gave way, showering the roadway with rocks.† 2. The only way you survive is you continuously transform into something else. The transition from is to you seems awkward because there’s no grammatical continuity; in proper speech or writing, one simply does not use those two words consecutively. The solution? Because â€Å"The only way you survive is† is a subordinate clause, set it off from the main clause with a comma: â€Å"The only way you survive is, you continuously transform into something else.† Alternatively, insert the transitional pronoun that between the words, converting the subordinate clause into an integral part of the main (and only) clause: â€Å"The only way you survive is that you continuously transform into something else.† (Or revise the sentence to â€Å"The only way to survive is to continuously transform into something else.†) 3. Product defects that create a public health hazard will eventually be exposed to the light of day in the public arena and, when they are, the company pays the price. At first glance, this sentence may seem correct: An apparent parenthetical, â€Å"when they are,† is introduced into the sentence after the conjunction, seemingly modifying the phrase â€Å"the company pays the price.† But that concluding phrase is an independent clause- a grammatically complete statement that could stand on its own as a separate sentence- and â€Å"and when they are† is not a parenthetical, but a subordinate clause associated with it. Therefore, a comma should precede, not follow, the conjunction and, separating the two independent clauses. However, the second comma remains where it is to separate the clause subordinate to the second main clause: â€Å"Product defects that create a public health hazard will eventually be exposed to the light of day in the public arena, and when they are, the company pays the price.† (â€Å"When they are† may appear to serve both as a subordinate clause and as a parenthesis, but it is essential to the sentence, pertaining to the catalyst for the company’s comeuppance, so it cannot function in the latter role.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Synonyms for â€Å"Leader†Anyone vs. EveryonePeople vs. Persons

Essay on Writing Is a Passion

Essay on Writing Is a Passion Essay on Writing Is a Passion Jordy Rodriguez May 28, 2013 ENG 102 Mr. Louis Writing Is A Passion After years and years of school, thirteen years to be exact, I have noticed that reading and writing have always been my strongest subjects. I am fortunate enough to have the ability to have an open-mindset, which helps ideas come to mind extremely fast. Writing has become my passion, through writing, you can easily tell what kind of person someone is, from the way they format their paper, to the grammar used to complete their essays. Although writing and reading may seem like they come hand-in-hand, I believe otherwise. Writing involves reading, but reading does not involve writing. Throughout my educational life, I have noticed that reading and writing are two huge factors in education. You are required to read and write in mostly every class you will have throughout your life. From a math class, to your English class, there will always be some form of reading and writing. Although it may not seem like if reading and writing are key factors, they are, reading and writing involve t he brain to think to an enormous extent, when it comes to reading and writing, everything is possible. Your mind is opened up and you have the ability to come up with a million ideas, both reading and writing really get your mind working. Through writing I have been able to express myself much more than I can when speaking. When speaking there is no â€Å"rough draft† you cannot re-phrase or re-word any of your original ideas. Rather than when writing, you can edit your writing all you want before anyone reads your work. You have the ability to re-word words that have been utilized too much, or maybe you just want to add some â€Å"spice† to your paper. Writing has helped me throughout my school years because I am the kind of person who can think and come up with ideas, but I am unable to express most of my ideas verbally. Through writing, you can get to anyone, writing is a way to communicate with no noise whatsoever, although there is nothing said verbally, sometimes , words in writing may seem harsh, but verbally do not

Facebook Marketing Strategy Why You Need One How To Build It

Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019 Facebook Marketing Strategy Why You Need One How To Build It Facebook marketing has gotten exponentially more challenging now than it was in the early days. Organic reach is harder to come by, advertising has become more important, and old-school tips and tricks that once worked well may not anymore. Now, more than ever, having a clear strategy is crucial for success. You know that though. Thats why youre here, right? So, your next questions might include: Can you still do effective marketing on Facebook organically? How exactly should smart businesses approach crafting their strategy? What are current best practices to consider following (and to consider breaking)? Which tactics are worth experimenting with right now? Should you consider using tools to better manage your processes? This post will dive into each of these points (and more), showing you exactly how to map out a robust strategy that will help you make the most of Facebook. Facebook Marketing Strategy: How to Plan the Best One in 8 StepsWhat Are the Benefits Behind Planning a Proactive Strategy? research data shows that marketers who document strategy are 313% more likely to report being successful. If Facebook is a primary marketing channel for your company, that means proactive planning should be considered important to ensure the effectiveness of your efforts. Of course, that strategy needs to be thoughtful and on-point. Youll need to do some research and keep it flexible enough to adjust your tactics based on performance over time, but having a plan will put you ahead of the game. You can make documenting that strategy easier by downloading the templates and resources below. In it, youll find a ZIP folder that includes the following: Facebook Marketing Strategy Template (PPT): This template will make it easy to document your entire strategy from start to finish. Google Analytics Custom Reports: Use these links to set up custom reports in Google Analytics for measuring social media success in just a few clicks. Social Media Calendar: Plan every post and keep the execution of your strategy organized in one place. This post will show you exactly how to put it to use so you can get this entire task completed quickly and easily. Planning Your Facebook Strategy in 8 Steps Step 1: Establishing Goals Step 2: Conducting a Facebook Page Audit Step 3: Understanding Your Audience Step 4: Developing a Brand Voice for Facebook Step 5: Running a Competitive Analysis Step 6: Planning a Facebook Content Strategy Step 7: Setting a Facebook Posting Schedule Step 8: Measuring the Effectiveness of Your Strategy Step 1: Define Your Marketing Goals For Facebook Before you know what to do, you need to know why you are doing it. It's easier to succeed when you give yourself a target to aim at.  Here are some common business goals for Facebook brand pages: Drive referral traffic. It isn't as easy as it used to be, but you can still drive traffic from Facebook. Strengthen brand awareness. Odds are your target customer is active on Facebook. Make them know you exist. Build a relationship with your audience. Groups are a great way to build community and achieve this goal. Provide customer service. People expect to be able to reach businesses through their Facebook pages. Generate leads and conversions. Particularly through advertising. No matter what your goal might be, it's important to remember Facebook is a social platform that allows two-way communication with your customers and target audience. Treat it accordingly. Step 2: Audit Your Existing Facebook Presence Do you currently have a Facebook business page (even if you haven't done much with it strategy-wise)? If so, it's a good idea to review where your page's performance is currently standing. This can help identify opportunities for improvement.  Here are some simple things to check (they may seem basic, but lots of little details can collectively add up to a big difference for your brand perception). Is Your About Tab Complete? People discovering your company on Facebook need a way to get to know who you are. If your About tab isn't accurate or complete, though, they'll have a harder time understanding your business. Check out this example from Saucony: Here, you can see they've filled out the following sections: Mission. What are you all about? Contact Info. How can people get ahold of you? Website. Where can I find more about your business? About. Add a company bio here. Company Overview. What do you do? Products. What do you sell? This might include some things that aren't obvious to people. Categories. How is your page best understood? Our Story. This is an extended section to share more about your company. Which Types of Content Appear to Perform Best? Research data shows that video content performs best on Facebook. That's a broad and general truth, though. What's actually working best for you? Review your recent posts (consider going back 90 days or so) and the following questions: Which tone of voice works best? Humorous posts? Serious posts? Inspirational posts? Do successful image posts have anything in common? Certain colors? Subjects? Text vs. no text? Are videos performing well? And if so, what attributes do successful videos share? Are they short? Long? Funny? Serious? What about posts with links? Facebook has indicated a desire to keep people on Facebook, rather than sending traffic away. Is your link post performance reflecting this? This simple exercise can help you figure out what might work well in the future based on what's worked well in the past. You can also quickly see your top performing posts using the Insights tab on your Facebook business page and taking a quick scroll downward: Click See All Posts  to take a deeper dive into your post history: How Does Your Cover Photo Look? If your cover photo hasn't been updated in a while (which it may not have been if you haven't optimized your business page in a while), now might be a good time to consider updating it. One option is to create something simple, timeline, and on-brand like this example from Vans: Or, you can create one that's coordinated with a current campaign you're running, like this example from Hulu: It's a small thing, but it can make a difference toward putting your brand's best foot forward. Step 3: Know Your Facebook Audience It helps to know who you're talking to before starting a conversation. Knowing who your audience is on Facebook, however, can be a challenge. Fortunately, its own built-in analytics and other tools can make this task a bit easier. Understand the People Currently Interacting With Your Page Using Insights Facebook offers page owners with plenty of useful data (and at no charge). So, take full advantage of it. Step 1:  Visit your page (if you're the admin) and click Insights: Step 2:  Click on People. Here, you'll find a wealth of useful demographic information. Step 3: Review your demographic performance data on Facebook. Who's interacting with your content the most on Facebook? The answers are easy to find.Use Google Analytics to Analyze Facebook Referral Traffic Google Analytics won't break down your Facebook audience directly. However, it does provide valuable data about who is visiting your website. You want those folks following you on Facebook too, right? Knowing what they like will help achieve that goal. Step 1:  Log into Google Analytics and click on Audience.  Then, click Interests to find out what your website visitors are interested in. Step 2: Next, try finding information about the demographics of your website visitors. Step 3: Next, try clicking into Social. Then, click into the Overview tab to get more useful data. Step 4: You can find detailed data on which social networks (including Facebook) are sending referral traffic back to your site under Network Referrals: Step 5: Clicking into Landing Pages can help you see where Facebook is sending traffic on your site. This is helpful for understanding which content is performing best on the network. Spend some time seeing what you can learn about your audience here. Between Google Analytics and Facebook Insights, there's a lot you can extract. Recommended Reading: 49 Facebook Marketing Tips to Drive Better Results Right Now Use 's Facebook Report If you use 's Social Organizer to schedule your company's social media content, you can use its Facebook Report within the Analytics tab to find the following performance data: Impressions.  How many people saw your posts? Impression Rate By Post Type.  Which types of posts got the most attention? Number of Posts Sent. What does your overall post volume look like? Best Days to Post. Does your audience appear to be more active on some days rather than others? Best Times to Post. Same goes for times. When does your audience engage with your content the most? Best Post Types.  Stats show that video dominates Facebook. Is that the case for you, though? Engagement Rate.  How is your content performing based on engagement? Top Posts. Which specific posts have performed the best (and how might you recreate that success moving forward)? Using this data can help you understand your audience by understanding which content appears to resonate with them the most. Run A Survey This is perhaps the easiest way to know exactly what your audience wants. Sign up for Crowd Signal or Survey Monkey. Create a short list of simple questions asking your audience what they want to see on your Facebook page. Promote your survey on social media and your email newsletter. Analyze the results.Step 4: Develop Your Brand's Facebook Voice You now know who you're talking to. It's time to figure out how you'll talk to them. This means establishing your brand voice on Facebook. This doesn't have to be complicated. It just helps to understand how to make the voice of your brand work on social media. 1. Serious Are you  in an industry where a light-hearted or casual tone would be inappropriate? If so, memes, Millennial lingo, and other things you might typically see on Facebook probably won't be your bread and butter.   Fortunately, it is possible to be formal, professional, and interesting. For example, UNICEF creates compelling content that often carries immense emotional weight: It’s about time A special message from our Goodwill Ambassador, David Beckham on why early moments matter. #EarlyMomentsMatter Posted by UNICEF on Tuesday, June 4, 2019 2. Casual Let's say your brand is in a serious industry. How can you make your Facebook content entertaining and on-brand? Take a cue from Capital One: All Bracket buddies are good luck for #MarchMadness, but a bracket buddy as good as Charles Bark-ley 🠐 ¶ is #FanGoals. Posted by Capital One on Thursday, April 4, 2019 3. Humorous A little bit of light humor can go a long way. Don't worry if you're not the world's best comedian, either. Sometimes, a small amount of subtle humor (as long as it's relevant to your content and brand) can go a long way: "When it comes to Dad Jokes, this is the Nucleus Option." - Michael Buxton, the winning artist from our Dad Jokes design challenge! âš›ï ¸  https://bit.ly/2KclvMW Posted by Threadless on  Wednesday, May 29, 2019

Human papillomavirus (HPV) Essay Example | Topics and Well Written Essays - 1000 words

Human papillomavirus (HPV) - Essay Example HPV only affects women. This report addresses the issue of HPV, how it affects human beings and assesses the value of vaccines available for prevention of this virus. The report is addressed to the Minister of Health. The first step that the Ministry of Health should take in addressing the issue of Human papillomavirus is to understand the virus as well as how it affects human beings. As a Minister of Health, it is inevitable to have a clear understanding of this virus. Human papillomavirus is virus from the papillomavirus family. It is sexually transmitted and is the most common STI. The virus is available in over 40 HPV types. The virus infects the genitals of both female and male. It causes a number of cancers which include cervical cancer, penis cancer, vagina cancer, vulva cancer among others. In fact, this virus causes cervical cancer, which is the second most common cancer in the world. Therefore, it is imperative that your Ministry should look into this issue and give it the weight that it deserves. Many people do not know about the virus despite being common. The reason as to why many people do not know much about it is the fact that they may not notice it when infected. About half of al l men have been infected by the virus at a given time in their life while 3 out of 4 women have had the infection. The HPVs that cause cancer are referred to as the high risk HPV. The next fact that your Ministry needs to be aware of is the manner with which the virus affects and how it spreads. First, it is necessary to note that about 5% of all cancers in the world are caused by the high risk HPV. In addition, almost all cervical cancers are caused by this virus. The types HPV 16 and HPV 18 are responsible for cervical cancer in women. Genital contact is the main method through which the virus is passed on from one person to another. It is necessary to note that the virus be passed on even between partners of the same sex if